About

I write the stories behind the headlines — where AI, money, and power collide.

Most coverage hands you the what. I hand you the narrative, the receipts, and the part nobody else writes: so what does this mean for you. No hype-for-hype's-sake, no “it depends” — just the story, told straight, ending where your decisions begin.

Two things live here. The first is analysis: the frauds, the breakthroughs, and the quiet moves that change how business actually works. The second is field guides — practical playbooks on getting your work seen, and increasingly cited, by the AI engines that now sit between you and your readers.

What I write about

• AI, money, and power — and the people betting on all three.
• Generative Engine Optimization (GEO): getting cited by ChatGPT, Perplexity, and AI Overviews.
• How the open web, search, and attention are being rewired in real time.
• The occasional corporate story that's too good — or too damning — not to tell.

Who's writing

I'm Nikitha. Writing about where AI, money, and power collide — and what it means for the people building. You'll also find me on Medium and LinkedIn.

No ads. No agency. Just the work.